Head of Digital and AI Transformation Lead with 20+ years across digital platforms, growth systems, and AI operating models for global brands — Amazon, Salesforce, Porsche, PayPal, Daimler, Red Bull, Beats by Dre, and Philip Morris International.

At UltraSuperNew I own the FUSO/Daimler global digital ecosystem (140+ markets, six years of continuous platform ownership, a 5‑engineer offshore team built from zero), lead performance marketing strategy across the agency, and run new business and pitch strategy — 20 wins across 25 pitches. In 2024 the CEO appointed me to lead USN’s AI Transformation: the agency’s AI operating system, prompt architecture, and adoption framework across all functions.

Earlier, I led digital transformation programs for BMW and Volkswagen at Accenture Song, and the end‑to‑end Japan launch of IQOS at Publicis Groupe — one of APAC’s largest omni‑channel launches of the decade. Bilingual (Japanese/English), based in Tokyo.

Outside work: Life Force (Radio Observatory) and Music Forecast, a curation platform for undiscovered sound.