Bazooka Candy Brands - Power-up to Play Level Max!

As a native Harajuku creative, I shaped and led a campaign celebrating the pure joy of childhood for Bazooka Candy Brands’ first-ever Japanese TV commercial. Built around the themes of Power-up and Play Level Max, the campaign went beyond simply localizing a global idea by developing original music, character design, and storytelling to authentically connect with Gen Alpha audiences in Japan.

Oversaw the end-to-end communication planning and media buying strategy to maximize reach and engagement, delivering an “edible entertainment” experience that empowered kids to see the world through fresh, playful perspectives.