Case study
Client
LVMH
Services
Performance Marketing
Year
2025
Challenge
DFS Okinawa needed both brand awareness and measurable sales among Japanese travelers, across retail and online, with media that could be optimized continuously.
Decision
I led the social and paid strategy around the “Gift Yourself” concept: performance ads across Instagram Reels, LINE, Meta and Google Display, lead generation with dedicated landing pages, and a Salesforce–LINE integration for personalized, automated journeys. I set the measurement framework (reach, engagement, online conversions, LINE membership growth).
Outcome
A holistic communications program that drove visitors to both the DFS Okinawa store and its online platform, with a framework for sustained optimization.
The work
DFS Okinawa - Social & Paid Ads Strategy
Successfully secured and led the social and paid media strategy for DFS Okinawa, developing and implementing a comprehensive communication plan to strengthen brand awareness and drive sales among Japanese travelers.
Built around the “Gift Yourself” concept, the campaign blended performance advertising across Instagram Reels, LINE, Meta platforms, and Google Display with a robust lead generation mechanism supported by dedicated landing pages. Additionally, I integrated Salesforce with LINE to deliver personalized, automated communications and frictionless user journeys, maximizing conversion rates.
Key KPIs included reach, engagement rate, online purchase conversions, and LINE membership growth. I established a measurement and optimization framework to ensure sustained performance and continuous improvement. Overall, I delivered a holistic communications program that successfully attracted visitors to both the DFS Okinawa retail location and its online platform.
