FUSO

Case study

Client

Daimler

Services

Website, Social Media

Year

2019 - 2025

Challenge

A global truck and bus brand needed one coherent digital presence across 140+ markets, in two languages, with local teams that could deploy without waiting on HQ — and a platform that would keep evolving for years, not launch and decay.

Decision

I led the winning pitch, then chose long-term ownership over a one-off build: a localized template system local markets could deploy themselves, a Sri Lanka–based engineering team I built from zero, and a roadmap that added the product configurator and customer-service portals on top of the same ecosystem.

Outcome

Six years of continuous platform ownership, 140+ markets on one system, and a 5-engineer offshore team that scaled with the client’s expansion.

Key metric

688,000 active users and 847,000 organic search sessions in 12 months (Jul 2024–Jul 2025), with 233,000 external link clicks and 75,000 file downloads

The work

Mitsubishi FUSO - Global Digital Ecosystem

For Mitsubishi FUSO, a pioneering Japanese truck and bus manufacturer blending tradition with innovation, I led the successful pitch for their global social media accounts and have since directed the production and management of their digital ecosystem with a progressive, bilingual strategy.

In close collaboration with Sri Lanka–based development teams, I oversaw the long-term evolution of their global website, enabling localized template deployment across more than 140 markets worldwide to ensure a cohesive, future-focused brand experience across all touchpoints.

Additionally, I supported the development and rollout of a product configurator and customer service portals, expanding FUSO’s digital ecosystem through integrated, user-centric solutions since 2019.

https://www.mitsubishi-fuso.com/en

Period: July 4, 2024 – July 4, 2025