Case study
Client
Loop Earplugs
Services
Product Design, Website, Performance Marketing
Year
2025
Challenge
A European DTC brand entering Japan needed more than a translated store: the UX, imagery and messaging had to feel native, and paid media had to prove it could acquire profitably in a market where the category barely existed.
Decision
I ran the three layers as one system. Localized the Shopify platform end-to-end (typography, imagery, content, UX), directed Meta and Google creative with funnel-stage messaging tuned to ROAS, and initiated a limited-edition collaboration with Rainbow Disco Club and artist YOSHIROTTEN to give the brand cultural credibility a media budget cannot buy.
Outcome
A localized store live for the Japanese market, a performance program optimized for ROAS, and a high-demand limited model that placed Loop inside Japanese music culture.
The work
Loop Earplugs - Your life, your volume
Loop earplugs feature an innovative acoustic channel and filter that reduce noise while preserving sound quality, unlike traditional foam earplugs that merely block sound.
RDC Limited Model by YOSHIROTTEN
Initiated and led a special collaboration between Loop Earplugs and Rainbow Disco Club (RDC), partnering with renowned artist YOSHIROTTEN to develop a limited-edition model with distinctive packaging and color direction. Directed the creative strategy and project coordination to fuse RDC’s unique cultural energy with Loop’s advanced acoustic technology, resulting in a high-demand, culturally relevant product activation.
https://www.instagram.com/p/DISfHajh9wp/
Website Localization
Oversaw the end-to-end localization of Loop Earplugs’ Shopify e-commerce platform for the Japanese market. Tailored the UX, typography, imagery, and content to resonate with Japanese consumer preferences and cultural sensibilities, ensuring an authentic and engaging brand experience.
https://www.loopearplugs.jp/
Perfomance Marketing
Directed the creative and strategic execution of high-performing static and animated campaigns across Meta and Google platforms. Optimized ad funnels, messaging, and creative angles to maximize ROAS for the Japanese market, ensuring strong brand growth and measurable campaign performance.
