Case study
Client
Porsche
Services
Graphic Design, Branded Video, Social Media
Year
2022
Challenge
Porsche Japan needed to reach younger audiences — Driven Youth and New Design Leaders — for whom the brand read as heritage rather than innovation, and to make the Taycan and Vision GT culturally relevant, not just technically impressive.
Decision
Two connected moves. The Art Car Project: partnering with artist Shun Sudo to turn the Taycan into a one-of-a-kind piece, staged in a Kabuki-inspired concept and activated across the website, social and dealership installations nationwide. The More Than Real content ecosystem: positioning the Vision GT (Porsche × Gran Turismo 7) as the future of the sports car, with storytelling that blurred real and virtual motorsport.
Outcome
An evolving brand narrative that connected Porsche with digital-first audiences across physical and virtual touchpoints, including the global gallery film and the 718 Cayman GT4 tribute to the 906.
The work
Porsche Japan - The Art Car Project
Developed and led the Art Car Project to engage younger audiences, including Driven Youth and New Design Leaders, positioning the Porsche Taycan as an icon of bold innovation and cultural relevance. Collaborated with Japanese artist Shun Sudo to transform the Taycan into a one-of-a-kind art piece, presented within a stylized Kabuki-inspired stage concept to celebrate its presence as a true centerpiece.
The initiative was activated across Porsche Japan’s website, social channels, and real-life installations at Porsche dealerships nationwide, driving brand excitement and cultural resonance.
Porsche Japan - More Than Real Campaign
Conceived and delivered the More Than Real content ecosystem to bridge the gap between the virtual and physical worlds, positioning the Porsche Vision GT as the ultimate vision of a future sports car. Highlighted motorsport as an integral part of Porsche’s DNA, whether real or virtual, through storytelling that blurred the line between fact and fiction.
This campaign built an evolving, innovative brand narrative that connected with young, digital-first audiences, establishing Porsche as a pioneering and forward-thinking sports car brand.
Global gallery video
Porsche × Gran Turismo 7
718 Cayman GT4 Tribute to 906
