Porsche Japan - The Art Car Project

Developed and led the Art Car Project to engage younger audiences, including Driven Youth and New Design Leaders, positioning the Porsche Taycan as an icon of bold innovation and cultural relevance. Collaborated with Japanese artist Shun Sudo to transform the Taycan into a one-of-a-kind art piece, presented within a stylized Kabuki-inspired stage concept to celebrate its presence as a true centerpiece.

The initiative was activated across Porsche Japan’s website, social channels, and real-life installations at Porsche dealerships nationwide, driving brand excitement and cultural resonance.

Porsche Japan - More Than Real Campaign

Conceived and delivered the More Than Real content ecosystem to bridge the gap between the virtual and physical worlds, positioning the Porsche Vision GT as the ultimate vision of a future sports car. Highlighted motorsport as an integral part of Porsche’s DNA, whether real or virtual, through storytelling that blurred the line between fact and fiction.

This campaign built an evolving, innovative brand narrative that connected with young, digital-first audiences, establishing Porsche as a pioneering and forward-thinking sports car brand.

Global gallery video

Porsche × Gran Turismo 7

718 Cayman GT4 Tribute to 906