Red Bull - The Red Edition Launch Campaign

For the launch of “The Red Edition,” a limited release from the Red Bull Editions line, I led the development of an innovative mobile game experience and the campaign’s dedicated landing page to drive social media engagement.

Collaborated with acclaimed Japanese artist King Gnu to create bold, culturally resonant concepts and designs tailored for the Japanese market. Oversaw the execution of an interactive game that attracted tens of thousands of players — including a surprise win by a King Gnu member — amplifying authenticity and audience excitement.

Additionally, contributed to the development of influencer kits and prize strategies that successfully generated strong social buzz and elevated campaign engagement.