Case study
Client
Red Bull
Services
Game, Website, Email Marketing
Year
2020 - 2024
Challenge
A limited-edition launch (The Red Edition) needed social engagement in Japan, not just awareness — and a reason for people to spend time with the brand.
Decision
I led a mobile game experience with a dedicated landing page, co-created with artist King Gnu for cultural resonance, and backed it with influencer kits and a prize strategy designed for shareability.
Outcome
Tens of thousands of players — including a surprise win by a King Gnu member that amplified authenticity — and strong social buzz around the launch.
Key metric
Tens of thousands of game plays
The work
Red Bull - The Red Edition Launch Campaign
For the launch of “The Red Edition,” a limited release from the Red Bull Editions line, I led the development of an innovative mobile game experience and the campaign’s dedicated landing page to drive social media engagement.
Collaborated with acclaimed Japanese artist King Gnu to create bold, culturally resonant concepts and designs tailored for the Japanese market. Oversaw the execution of an interactive game that attracted tens of thousands of players — including a surprise win by a King Gnu member — amplifying authenticity and audience excitement.
Additionally, contributed to the development of influencer kits and prize strategies that successfully generated strong social buzz and elevated campaign engagement.
