Case study
Client
UltraSuperNew
Services
Brand Design
Year
2019 - 2025
Challenge
An independent agency with offices across Tokyo, Singapore and Taiwan needed its own brand to demonstrate the creativity it sells — on the web, in networking, and in media.
Decision
I produced an interactive WebGL website that lets visitors explore the energy of our cities, built a self-made digital business card platform (NFC and QR) to replace paper, and produced a branded editorial feature with HOUYHNHNM to tell the agency’s story to a culturally engaged audience.
Outcome
A brand system that works as proof of capability: an experimental site, a sustainable networking tool, and earned cultural credibility.
The work
UltraSuperNew
Interactive WebGL Website
Produced an immersive, interactive WebGL experience for UltraSuperNew, capturing the dynamic energy and creative inspiration drawn from our offices in Tokyo, Singapore, and Taiwan. More than a digital portfolio, this experimental platform invited users to explore the vibrant hustle and bustle of these urban environments, reflecting the innovative spirit and cultural pulse that fuel our agency.
https://ultrasupernew.com/
Digital Business Card Platform
Led the end-to-end development of a self-built digital business card platform for UltraSuperNew, transforming the traditional paper-based process into a more sustainable and modern solution. Designed to deliver a seamless user experience, the platform supports easy customization and integrates advanced features such as NFC tags and QR code generation. By overseeing this project from concept through launch, I helped revolutionize the way the team connects and networks, making business card exchanges more efficient, personal, and future-focused.
HOUYHNHNM — Branded Editorial Feature
I produced a branded editorial partnership with HOUYHNHNM, a leading Japanese culture and lifestyle media platform. This feature introduced UltraSuperNew’s creative philosophy and diverse projects through authentic storytelling, resonating with a culturally engaged audience. I managed the content planning, editorial direction, and publication coordination to ensure the article effectively positioned the agency’s innovative and borderless approach to creativity.
https://www.houyhnhnm.jp/feature/735256
