IRL Content series - Japan Market

Directed the development and rollout of the Beats IRL (In Real Life) content series, designed to capture authentic, raw storytelling from creators through a highly agile, DIY-style production approach. Empowered influencers with an open canvas to share their lives via video, photography, and audio, curating diverse narratives that celebrated creativity and self-expression. The Japan market achieved exceptional engagement and audience resonance, becoming the only market globally to continue and expand the IRL series based on its outstanding performance.

https://x.com/BeatsbyDreJP