Case study
Client
Spiber inc.
Services
Website
Year
2025
Challenge
Spiber’s Brewed Protein™ is complex science with global ambitions across fashion, automotive and aerospace. The corporate site had to explain it with clarity to investors and B2B partners, in multiple languages, and keep pace with rapid expansion.
Decision
I led the revamp end-to-end: redefined the brand’s digital expression, restructured the information architecture around how partners actually evaluate the company, produced original visuals, and chose a headless CMS with Weglot for scalable AI-powered multilingual delivery. I also supported the launch of the Bio-circular Material Alliance site on the same principles.
Outcome
A high-performance, future-proof corporate platform and a second site for the BCMA industry initiative.
Key metric
29,000 active users and 31,000 organic search sessions in the first three months (Apr–Jul 2025), with 2,600 file downloads
The work
Spiber Inc. - Corporate Website Revamp
Led the end-to-end revamp of Spiber Inc.’s corporate website to accelerate global expansion and strengthen engagement with investors and B2B partners. Spiber, a biotechnology pioneer developing Brewed Protein™ as a sustainable alternative to animal- and petroleum-based resources across industries including fashion, automotive, and aerospace, required a digital platform that could communicate its complex science with clarity and impact.
Directed the project from redefining brand digital expression and restructuring the information architecture to managing original visual content production. Delivered a high-performance, future-proof website leveraging an advanced Headless CMS architecture with Weglot integration for scalable, AI-powered multilingual capabilities.
https://spiber.inc/ja
Period: April 6, 2025 – July 4, 2025
Active Users: 29,000
Organic Search Sessions: 31,000
High-Intent Events: 2,600 file downloads, 1,500 clicks
Bio-circular Material Alliance (BCMA) — Website Launch
Supported the launch of the Bio-circular Material Alliance (BCMA) website, an industry initiative led by Spiber to advance sustainable materials and foster a circular economy. Designed and developed a clear, impactful digital platform that effectively communicates BCMA’s mission, principles, and member network through a streamlined information architecture, focused messaging, and a clean, user-centered visual system.
https://biocircularmaterials.org/
