Case study
Client
PayPal
Services
Social Media
Year
2019 - 2020
Challenge
PayPal needed new user registrations in Japan among students and young professionals, in a market with low awareness and strong incumbents.
Decision
I produced and led an integrated acquisition campaign — quiz-based ads, social promotions and incentive mechanics — and owned the loop from planning through performance optimization.
Outcome
Strengthened PayPal’s visibility, credibility and adoption in the Japanese market.
The work
PayPal - New User Acquisition Campaign
Produced and led an integrated campaign for PayPal to drive new user registrations, overseeing the entire process from strategic planning and creative development to campaign execution and performance optimization. Designed engaging quiz-based ads, social media promotions, and incentive-driven mechanics to spark interest and encourage sign-ups among student and young professional segments, successfully strengthening PayPal’s visibility, credibility, and adoption within the Japanese market.
https://x.com/paypal_jp
