PayPal - New User Acquisition Campaign

Produced and led an integrated campaign for PayPal to drive new user registrations, overseeing the entire process from strategic planning and creative development to campaign execution and performance optimization. Designed engaging quiz-based ads, social media promotions, and incentive-driven mechanics to spark interest and encourage sign-ups among student and young professional segments, successfully strengthening PayPal’s visibility, credibility, and adoption within the Japanese market.

https://x.com/paypal_jp