Case study
Client
Amazon
Services
Branded Video, Performance ADs, Website
Year
2019
Challenge
Amazon Prime Video needed to grow student memberships in Japan — a price-sensitive segment that responds to offers, not brand messaging alone.
Decision
I led the campaign framework, free-trial membership strategy and a dedicated campaign website, then rolled out digital advertising built on Prime Video creative assets.
Outcome
Significant acquisition of new student memberships and expanded reach within the student market.
The work
Amazon Prime Video - Student Campaign
Led the development and execution of a student-focused campaign for Amazon Prime Video, including the overall campaign framework, free trial membership strategy, and the design and launch of a dedicated campaign website. Oversaw the rollout of digital advertising leveraging Amazon Prime Video creative assets, successfully driving significant acquisition of new student memberships and expanding the brand’s reach within the student market.
