Case study
Client
Asana
Services
Graphic Design, Branded Video
Year
2023 - 2025
Challenge
Asana needed product videos, DOOH and performance ads for Japan that stayed on-brand across formats while performing against media KPIs.
Decision
I secured the competitive pitch and ran end-to-end delivery as primary client liaison, overseeing production management so creative quality and strategic alignment held across every format.
Outcome
A multi-year relationship (2023–2025) delivering product videos, DOOH campaigns and a suite of performance ads.
The work
Asana - Product Videos, DOOH, and Performance Advertising
Secured a competitive pitch win for Asana and led the end-to-end delivery of product videos, digital out-of-home (DOOH) campaigns, and a suite of high-performing performance ads. Served as the primary client liaison while overseeing production management and overall project execution, ensuring creative excellence and strategic alignment with Asana’s brand objectives.
