Case study
Client
McIlhenny Company
Services
Website
Year
2021
Challenge
Tabasco needed to reach a new Japanese audience that did not yet see the product as part of everyday cooking.
Decision
I directed an original recipe content series for the Japanese market, amplified it through Instagram, and launched a dedicated WordPress site to archive recipes alongside brand heritage, products and campaign updates.
Outcome
A lasting digital recipe platform for Japanese fans that keeps working after the campaign window.
The work
TABASCO - Digital Recipe Platform
Directed the development of an original recipe content series tailored for the Japanese market and amplified its reach through Instagram to engage a new audience segment. Led the launch of a dedicated WordPress-based website to archive and showcase these recipes, delivering an immersive, comprehensive digital experience that also highlights Tabasco’s brand heritage, product details, campaign updates, and media features for Japanese fans.
https://tabasco.co.jp/
